We needed to create the buzz, make audiences - irrespective of the region - curious about our film. Over the last one year, we've been very active on social media platforms. It's perhaps the best marketed south Indian film ever. But I always believe the team draws its motivation from the director, so I had to push myself and others without losing my cool," he said.ĭespite the long wait, the buzz around Baahubali was always alive. "We struggled towards the end, especially to complete the last 20 percent of the film, as most actors by then had almost given up having shot for over a year. With another 120 days of shoot left on the second part, it's expected to hit the screens next year.Rajamouli says it wasn't easy to stay motivated throughout. It took the team nearly three years to complete the first part of the film. The film is all set to release in a record number of 4,000 screens worldwide. When the team was looking for someone to release the film in the northern belt, filmmaker Karan Johar came on board. "Following the success of Eega (Makkhi in Hindi), we had planned to release Baahubali in Hindi as well." Hence, we cast actors who are popular in both the industries. Right from the start, the plan was to make it as a Tamil-Telugu bilingual.
The film, originally made in Telugu and Tamil, will also release in Hindi and Malayalam in dubbed versions.Īsked why he chose to release the film in multiple languages, he said: "Given the budget of the film, it's impossible to recover the cost involved if we release in one language. The epic war drama between the Pandavas and Kauravas has always fascinated me," he said, adding that the Amar Chitra Katha comics too helped him envision the world of Baahubali. "One of the biggest inspirations behind Baahubali is Mahabharata. The creative satisfaction I get from my films matters to me the most than box office numbers," said Rajamouli.Īlthough he admits film economics is important, he says that's not what drives him to make films., which is touted as one of India's most expensive films at Rs 250 crore (nearly $40 million), is Rajamouli's "tribute to Indian epic Mahabharata."
When my films succeed creatively, that's my biggest achievement. He further added that Baahubali is his tribute to Indian epic Mahabharata. Sri Green Production has further been accused of trying to release the film in the name of third parties.Filmmaker SS Rajamouli, whose much-awaited film Baahubali hits the screens on Friday, has said that a film's creative success scores over its box office. When questioned, Sharavanan allegedly said he will return the money after the release of the movie.Ĭalling it ‘contrary to the terms of agreement dated February 1, 2017,’ ACE has alleged that its 'inquiries 'revealed that the debtor had no intention of returning the money. He claims to have seen the efforts on April 9, when the film's audio release took place. The loan was given on the condition that he the amount will be returned along with an additional sum of Rs 10 lakh before the release of the movie.ĪCE Media proprietor however now alleges that he witnessed Sharavanan trying to sell theatrical exhibition right to third parties. In January 2016, he had reportedly approached ACE for loan, which should be paid to M/s Prabhu Deva Studio Pvt Ltd.
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The Chennai-based ACE Media, in its civil suit, claimed that Sri Green Productions had taken theatrical exhibition rights of the Tamil movie for the territory of Tamil Nadu.
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